Our words inspire action and influence beyond our pages and platforms.
We set the agenda for women, and we strive to create a more equal #femalefuture
We inspire thought, change, desire, sharing, liking, and buying.
We offer our partners deep engagement across magazines, digital, social, events, and experiences.
Bauer Media’s latest research “Defiant” reveals the mindset of a joyful generation, defying traditional expectations. A new cohort of women buying 47% of everything! We’ve delved into her aspirations, her values, and why ads are invisible to her.Discover our findings
Through key lifestyle categories – Heartland Women’s Entertainment & Lifestyle; Fashion, Beauty & Health; Homes; Food; Motoring & Trader – we create engaging content for more than 40 brands including The Australian Women’s Weekly, Woman’s Day, TV WEEK, ELLE, Australian Gourmet Traveller, Australian House & Garden and Wheels.Discover our brands
Bauer Media partnered with London’s The Future Laboratory, a trend forecaster, to understand the future of luxury globally and locally – the dynamics of key consumer groups and the trends they drive.Read more
Our purpose is to create a more equal #femalefuture. We believe in the power of knowledge to transform lives. In 2019 we aim to build a nation of wealthy, woke and wise women through content, experiences, activism, and ideas. Our Bauer Media brands have united and committed to help drive 1 million actions to empower and educate the nation’s more than 12 million women .
Source:Roy Morgan Single Source Australia, December 2019 – Bauer’s monthly cross-platform reach and frequency, Australian general population 14+
Source:Roy Morgan Single Source Australia, Digital reach and frequency, December 2019 – 4 Weeks, Total Bauer digital network, Australian general population 14+
Source:Roy Morgan Single Source Australia, Print reach and frequency, December 2019 – 4 Weeks, All Bauer titles, Australian general population 14+
Source: Facebook, Instagram, Pinterest and Twitter followers as at March 2020