Billboard

The Billboard is an IAB rich media ad unit that can be served on its own or with a high impact sponsorship. Can contain video/animation and audio.

Specifications

Dimensions (px)
File Size
Max file size of shared libraries*
File format
970x250
100KB
100KB
JPG, GIF, PNG, HTML5

*3rd party ad-served only

BUSINESS RULES

  • All creative is to include a valid clickthrough that opens in a new tab or window
  • Creative with a white background must include a 1px solid border
  • Can contain animation and loop twice (play through 3 times)
  • No strobing effects or rapid animation permitted
  • Creative specifications can change at any time. Always refer to the Bauer Ad Site prior to developing creative. For complete guidelines, please click here.
  • Please refer to Bauer Media‚Äôs Ad Matrix to see where this ad unit can run

DEADLINES & DELIVERY

Creative must be delivered at least 5 business days prior to campaign go live date.

3rd party creative must be live when submitted to allow adequate testing.

Failure to provide creative within these turn-around times may delay campaign start times.

All rich media ads are required to be served via a third party. Bauer Media accepts most third party ad servers; please consult with your Bauer Media Campaign Manager for
confirmation.

All rich media ads are subject to testing.

For more support, contact your Bauer representative.