Celtra Rich Media

Celtra empowers agencies, media suppliers and brand leaders with the leading creative technology for data-driven brand display advertising across all screens.

Bauer Media support both the Mini Scroller and Interscroller ad formats.

Miniscroller

The Miniscroller is a creative ad format that automatically adapts the size of the creative to the device in which it’s displayed. The Miniscroller creatives are revealed through a gap in the publisher content.

Interscroller

The Interscroller ad format allows advertisers a friendly less intrusive way to display a full screen interstitial. The Interscroller will allows dynamically adjust to the full current height of the view port.

Specifications

Ad Type
Miniscroller
Interscroller
Min Size:
300 x 250
100% x 100%
Max Size:
300 x 400
-
Animation
30 seconds max
30 seconds max
Max Initial File Size
100KB
100KB
Max Sub Loader
1MB
1MB
Max User Initiated
10MB
10MB

 

Miniscroller

  • Click-through URL should be for a page that is optimised for a mobile browser.

Interscroller

  • User should only have to take a maximum 3 swipes of the screen in order to scroll past.
  • Video must be in MP4 format and 9:16 aspect ratio.
  • Clickthrough URL should be for a page that is optimised for a mobile browser.

 

CREATIVE CONSIDERATIONS

  • All creative is to include a valid click-through that opens in a new tab or window.
  • Can contain animation/video: 30 sec max duration.
  • Creative specifications can change at any time. Always refer to the Bauer Ad Site prior to developing creative. For complete guidelines, please click here.
  • Please refer to Bauer Media’s Ad Matrix to see where this ad unit.

DEADLINES & DELIVERY

Creative must be delivered at least 5 working days prior to campaign go live date.

Creative must be built in Celtra’s online AdCreator tool.

Failure to provide creative within these turn-around times may delay campaign start times.

All rich media ads are subject to testing.

For more support, contact your Bauer representative.