Celtra empowers agencies, media suppliers and brand leaders with the leading creative technology for data-driven brand display advertising across all screens.
Bauer Media support both the Mini Scroller and Interscroller ad formats.
The Miniscroller is a creative ad format that automatically adapts the size of the creative to the device in which it’s displayed. The Miniscroller creatives are revealed through a gap in the publisher content.
The Interscroller ad format allows advertisers a friendly less intrusive way to display a full screen interstitial. The Interscroller will allows dynamically adjust to the full current height of the view port.
Creative must be delivered at least 5 working days prior to campaign go live date.
Creative must be built in Celtra’s online AdCreator tool.
Failure to provide creative within these turn-around times may delay campaign start times.
All rich media ads are subject to testing.