Expanding and Streaming Ad Units

Bauer accepts expanding versions of IAB standard ad formats. Expanding creative must be served via a third party.

Specifications

Name
Leaderboard
Medium Rectangle
Half Page
Billboard
Dimensions (px)
728 x 90
300 x 250
300 x 600
970 x 250
Optional Expanded Dimensions (px)
728 x 180
600 x 350
600 x 600
970 x 500
Max File Size of Shared Libraries*
100KB
100KB
100KB
100KB

 

BUSINESS RULES

  • All creative is to include a valid clickthrough that opens in a new tab or window
  • Creative with a white background must include a 1px solid border
  • Can contain animation and loop twice (play through 3 times)
  • No strobing effects or rapid animation permitted
  • User initiated expand only – hover for one second or click
  • Must include ‘X’ in top right corner to close
  • Must expand to the left and down
  • Sound must be user initiated and muted by default, with a visible mute/unmute button
  • Auto play animation/video: 30 sec max duration
  • Animation/video must contain play/pause controls
  • Video aspect ratio: 16:9
  • Creative specifications can change at any time. Always refer to the Bauer Ad Site prior to developing creative. For complete guidelines, please click here.
  • Please refer to Bauer Media’s Ad Matrix to see where this ad unit can run

DEADLINES & DELIVERY

Creative must be delivered at least 5 business days prior to campaign go live date.

3rd party creative must be live when submitted to allow adequate testing.

Failure to provide creative within these turn-around times may delay campaign start times.

All rich media ads are required to be served via a third party. Bauer Media accepts most third party ad servers; please consult with your Bauer Media Campaign Manager for confirmation.

All rich media ads are subject to testing.

For more support, contact your Bauer representative.