Gutters

Gutters are served outside of the sites content area and displayed to users with accommodating screen resolution. Gutters are included in a High Impact Premium sponsorship with a BillboardLeaderboardMREC and Half Page. Gutters cannot be served as standalone ad units.

Specifications

Ad Type
Gutters 160 x 600 (px)
Gutters 125 x 900 (px)
File Size
100KB
100KB
File Formats
JPG, GIF, PNG
JPG, GIF, PNG

BUSINESS RULES

  • All creative is to include a valid clickthrough that opens in a new tab or window.
  • Creative with a white background must include a 1px solid border.
  • Can contain animation and loop twice (play through 3 times).
  • No strobing effects or rapid animation permitted.
  • Creative specifications can change at any time. Always refer to the Bauer Ad Site prior to developing creative. For complete guidelines, please click here.
  • Please refer to Bauer Media’s Ad Matrix to see where this ad unit can run.

DEADLINES & DELIVERY

Creative must be delivered at least 5 business days prior to campaign go live date.

3rd party creative must be live when submitted to allow adequate testing.

Failure to provide creative within these turn-around times may delay campaign start times.

All rich media ads are required to be served via a third party. Bauer Media accepts most third party ad servers; please consult with your Bauer Media Campaign Manager for confirmation.

All rich media ads are subject to testing.

For more support, contact your Bauer representative.