InSkin

Inskin’s Pageskin solutions are viewable, engaging and effective. Built in HTML5, and technically tailored for optimum performance on all devices; brand messaging and calls-to-action scroll the page with the user.

Inskin’s Pageskin formats are available on Desktop, Tablet and Smartphone devices.

Pageskin

Has an extended header unit, where existing campaign videos, rich media assets, masthead and bellyband creative can be incorporated, to maximise brand impact and amplify campaign messaging. Key brand messaging and calls-to-action remain in view in the sidebars as the user scrolls, increasing campaign visibility and effectiveness.

 

 


Specifications

  • Accepted file types: Layered PSD’s
  • Corporate and/or advert specific fonts in PC format
  • Vector or high resolution company/brand logos (.ai, .eps, .png, .jpg, .psd)
  • Any high resolution press shots or assets from the current advertising campaign – layered PSD or Illustrator files
  • Product pack shots (if applicable)
  • Any video asset should be pre-edited and of suitable length (Formats other than MP4 will be transcoded & optimised)
  • Any tag lines or specific copy that needs to be incorporated in the advert
  • Legal copy that needs to be visible
  • Video duration up to 30 seconds
  • A 1×1 secure tracking pixel to count impressions
  • A stand-alone click command loading the destination page


BUSINESS RULES

  • All creative is to include a valid clickthrough that opens in a new tab or window.
  • Can contain animation/video.
  • Sound must be user initiated and muted by default, with a visible mute/unmute button.
  • Auto play animation/video: 30 sec max duration.
  • Animation/video must contain play/pause controls.
  • Creative specifications can change at any time. Always refer to the Bauer Ad Site prior to developing creative. For complete guidelines, please click here.
  • Please refer to Bauer Media’s Ad Matrix to see where this ad unit can run.

DEADLINES & DELIVERY

Creative must be delivered at least 15 business days prior to campaign go live date.

Failure to provide creative within these turn-around times may delay campaign start times.

All rich media ads are subject to testing.

For more support, contact your Bauer representative.