Solus eDM

Bauer Media connects with over 1.6 million subscribers each week through our email channel.

Specifications

Name
Image Creative
Custom Coded Creative
Specifications
Maximum width of 600px and 1700px height
Standard HMTL5 format will work in any Solus template. CSS inlining is a necessity in order to maximise compatibility with our standard Solus templates.

 

Creative specifications can change at any time. Always refer to the Bauer Ad Site for the Ad Specs prior to developing creative.

View Solus eDM template

Our brands cover a wide variety of categories including fashion, news, celebrity, food and recipes, wine, home design, travel, and more.

Brand Newsletters:

  • Australian geographic
  • Belle
  • Harper’s Bazaar
  • Homes+
  • House & Garden
  • Men’s Style
  • Money
  • NW
  • OK! Magazine
  • Real Living
  • Take 5
  • TV Week
  • Yours
  • Australian Geographic
  • Australian Women’s Weekly
  • Cosmopolitan
  • Elle
  • Food To Love
  • Gourmet Traveller
  • Homes To Love
  • Now To Love
  • Woman’s day

Please contact your Account Manager for templates and to secure your activation today.

CREATIVE CONSIDERATIONS

  • Image Option:
  • HTML Option:
    • Templates are all preconfigured for our eDM platform. Please drop your HTML ONLY within the below tags:
  • <!– CUSTOM HTML –><!– /CUSTOM HTML –>
    • Custom coded creative must be tested and rendered for most popular clients, apps and devices prior to submission. Note – the header and footer will not render outside of our eDM platform due to the configuration of our templates. Final test sends will be provided by your Account Manager prior to campaign send.
    • ALL creative is to include valid URLs.
    • Bauer Media reserves the right to reject or request revision to any creative which is deemed unsuitable.

Please refer to Bauer Media’s Ad Matrix to see where this ad unit can run


BUSINESS RULES

  • All creative is to include a valid click-through that opens in a new tab or window
  • Every eDM campaign should be focused around driving ‘conversion’ via; client offers, coupons, and exclusive discounts

DEADLINES & DELIVERY

  • Creative must be delivered at least 5 working days prior to campaign go live date.
  • Images cannot be 3rd party ad-served, raw static image must be supplied.
  • Impression tracking is only available with static image creative (not custom coded).

For more support, contact your Bauer representative.