Standard Desktop Ad Units

A standard banner is defined as a basic banner with a single click through.

Does not contain video, audio or any advanced features.

Specifications

Name
Leaderboard
Medium Rectangle
Half Page
Dimensions (px)
728 x 90
300 x 250
300 x 600
File Size
40KB (gif)/80KB (HTML5)
40KB (gif)/80KB (HTML5)
40KB (gif)/80KB (HTML5)
Max File Size of Shared Libraries*
100KB
100KB
100KB
File Format
JPG, GIF, PNG, HTML5
JPG, GIF, PNG, HTML5
JPG, GIF, PNG, HTML5

*3rd party ad served only

BUSINESS RULES

  • All creative is to include a valid clickthrough that opens in a new tab or window
  • Creative with a white background must include a 1px solid border
  • Can contain animation and loop twice (play through 3 times)
  • Creative specifications can change at any time. Always refer to the Bauer Ad Site prior to developing creative. For complete guidelines, please click here
  • Please refer to Bauer Media‚Äôs Ad Matrix to see where this ad unit can run

DEADLINES & DELIVERY

Creative must be delivered at least 3 business days prior to campaign go live date.

3rd party creative must be live when submitted to allow adequate testing.

Failure to provide creative within these turn-around times may delay campaign start times.

 

For more support, contact your Bauer representative.