Ashy Bines taps into print with new bespoke magazine by Bauer Media

Posted 3 February 2020 in Announcement

New Ashy Bines magazine goes behind-the-scenes into the inspiration and life of top wellbeing influencer and businesswoman.

Today, Bauer Media unveils the new bespoke Ashy Bines magazine, a source of wellbeing and lifestyle inspiration created and curated by Bines – one of Australia’s most successful and influential entrepreneurs, personal trainers, activewear designers and speakers.

The magazine aims to empower women to be the best version of themselves with inspirational wellbeing and lifestyle information including workout inspiration, recipes, fashion, self-care, mindfulness, parenting and a behind-the-scenes look into Bines’ life.

Sally Eagle, general manager of publishing at Bauer, says the Ashy Bines magazine is a new and exciting opportunity for readers to connect with the entrepreneur outside of her online community.

“We are thrilled to collaborate with Ashy to bring to life the first Ashy Bines magazine. Ashy empowers her loyal online community by sharing her health and wellbeing expertise and experiences navigating the ups and downs of being a woman, mother and businesswoman in a very relatable way. The magazine is an extension of this and full to the brim with inspirational and useful advice and information.”

Bines, co-founder and creative director of the Ashy Bines Group says, “The key motivating factor in partnering with Bauer to create this magazine was that it offered an opportunity to reach an even greater number of women beyond just our digital platforms.”

“Introducing a new audience to the Ashy Bines brand in a way that offered a solid understanding of who I am and what I stand for was critical to me. A bespoke, stand-alone magazine meant we were able to communicate our approach to health & wellness and our mission to empower women in a clear and undiluted way.”

The magazine, published under Bauer’s custom division, follows the successful launches of the Healthy Mummy magazine in partnership with Rhian Allen and Sugarfree magazine in partnership with Natvia in 2019.

Eagle says, “The success of these custom magazines proves that readers are still hungry for authentic content and want to connect with successful women and brands in meaningful ways. We are proud to support well-known Australians in extending their platform to new environments where customers can purchase off the shelf. We know Australian women of all ages will love the Ashy Bines magazine. ”