AB's

Socio-economic status is based on education, income and occupation. Those in the top quintile are “AB” and tend to be more highly educated, wealthier professionals.


I’m Amanda, 44 with a healthy six-figure household income.

I work to live but I work a lot and find it hard to switch off at the end of the day. A glass of red always helps. I'm a bit of an intellectual and success is important to me in all areas of my life from my job where I have a lot of responsibilities, to my home which I like to keep up-to-date. It’s a reflection of me and of particular importance when I’m entertaining friends and relatives.

I'd be lost without my smartphone

I’d be lost without my smartphone since I need to be contactable at all times for work. It also helps me to juggle my hectic schedule. Without it, I’d lose control over my life. That includes my social life which is almost as full-on as my day job!

Running is my go-to for staying in shape

I enjoy food from all over the world and eating out is my guilty pleasure which I offset with exercise. Running is my go-to for staying in shape as well as beating stress.

Online shopping

Credit enables me to buy the things that I want whether that’s online shopping for clothes or homewares or planning my next overseas jaunt. And as my mother always said, it pays to be well insured, a tip she probably picked up reading the Women’s Weekly.

Get in touch

Email: advertising@bauer-media.com.au