This study sought to understand how consumers use media throughout the day and their moods during these times to enable us to arrive at a content hotspot: moments of maximum interest + mood based receptivity. This data allows Bauer Media to create campaigns across our platforms that deliver the right content to your most receptive audience.
Our study supported previous research showing increased content receptivity around moments of positive mood.
We found that relaxation and happiness start post 6PM but peak post 9PM.
A content hotspot lets people dream, it’s a treat for themselves, a time to relax, focus, switch off and escape.
We arrived at a general receptivity hotspot post 9PM – when magazine readership peaks. This allows us to create campaigns across our platforms that deliver the right content to your most receptive audience.