THE ART OF INFLUENCE

Bauer Media brands have a unique ability to affect the attitudes and behaviour of Australians – creating customers for our advertisers. Through our deeply trusted brands we have an intimate, authentic and credible relationship with our audience driving influence. Our audience are vocal early adopters and influencers within their friendship group. They are valuable consumers – our audience spend more on their passions and place more importance on their brand choices. Its Bauer's Art of Influence - the power to create customers.

Australians / month
Total Digital Audience
Magazine Readers
Social Connections

Bauer Magazines Lead Australian's Lifestyles

Magazines drive:

22% uplift in brand trust
55% uplift in brand favourability
29% uplift in likelihood to buy

MAGAZINE BRANDS ARE MORE INFLUENTIAL IN FOOD, FASHION, BEAUTY, LUXURY AND HOME THAN OTHER CHANNELS

Our editors and experts have an intimate, authentic and credible relationship and understand how to resonate with their audience.

We have over 11M social connections and our audiences are responsive.


Our Readers Are Influencers

Magazine readers are vocal about their purchases – they are more likely to post on social media (+38%) and tell others about new brands (+17%) * Source: mpa passion study
They are the opinion leaders amongst their friends.

OUR READERS SPEND MORE ON THEIR PASSIONS

Magazine readers spend 29% more on their interests than the average Australian
*Source: MPA passion study

MAGAZINE READERS PLACE MORE IMPORTANCE ON THEIR BRAND CHOICES

Magazine readers 19% more likely to agree: “The brands I choose are important to me as I believe they say a lot about me”
Source: MPA Passion Study

Find out more

Email: advertising@bauer-media.com.au