Posted 21 December 2018 in Announcement
Bauer Media is creating moments of escape with the 19 Beaches Mag Moments airstream bus tour featuring commercial partner Olay Whips.
The brand activation, amplified by cross-platform activity, will see Bauer’s most-loved brands visit 19 beaches across New South Wales, Victoria and Queensland in January, to help people unplug and enhance their beach escape this summer.
The 19 Beaches Mag Moments Tour will travel the East Coast in an Airstream Bus, giving beachgoers the chance to sample Olay Whips, as well as win prizes such as the latest magazines and branded merchandise from some of Australia’s favourite magazine brands including, The Australian Women’s Weekly, Woman’s Day, NW, OK!, ELLE, Harper’s BAZAAR, real living, Australian House & Garden, Country Style, Inside Out and Australian Gourmet Traveller.
The silver and pink branded airstream and Landcruiser will tour the coast as a moving billboard and make people stop in their tracks to encourage them to take a ‘mag moment’ this summer and start the year right.
Louise Cankett Marketing Director, Bauer Media said: “We know that magazine sales rise by up to 15% percent in warmer months as consumers choose to unplug with a magazine in their down-time. With a movement to balance screen time, we wanted to reconnect with readers and introduce new people to the joy and escape that comes from reading a magazine. Visiting iconic holiday beaches this summer was the perfect way to do so”.
Sabrina Ayala Mayorca, Olay Marketing Manager said “We are finally bringing North America’s #1 new product of 2018 to Australia: Olay Whips! With research showing that skin can get oilier during Summer, this is the perfect time for Aussies to try this ground-breaking new formula. Olay Whips combines our powerful ingredients with a ‘light as air’ feeling that controls shine for up to 8 hours & works as a primer under make-up. We are delighted to partner with Australia’s most loved magazine brands on this exciting summer initiative”.
Marketing support will include a 15” TVC, print ads, eDMs, display and social across Now To Love and POS in major retail outlets in key tour locations.
The 19 Beaches Roadshow will visit the following locations in January:
● Brighton 5 January 2019
● Elwood 5 January 2019
● St Kilda 6 January 2019
● Port Melbourne 6 January 2019
● Jervis Bay Plantation Point 8 January 2019
● Callala Beach 8 January 2018
● North Wollongong 9 January 2019
● Cronulla 9 January 2019
● Bondi 10 January 2019
● Newport 11 January 2019
● Palm Beach 11 January 2019
● Maroubra 12 January 2019
● Coogee 12 January 2019
● Brunswick Heads 14 January 2019
● Cudgen Headland, Kingscliff 14 January 2019
● Palm Beach 15 January 2019
● Burleigh Heads 15 January 2019
● Kurrawa 16 January 2019
● Southport 16 January 2019