Posted 12 June 2019 in Announcement
Australia’s leading multi-platform publisher, Bauer Media has today announced the launch of a new monthly publication, It’s Your Day.
The new magazine is powered by Australia’s #1 weekly magazine, Woman’s Day and celebrates taking that much deserved “me time moment” that readers turn to Bauer Media for.
The 108-page glossy magazine will feature a multitude of light-hearted and informative content including; inspiring real-life stories, food, relationships, wellbeing, fashion, finance, book reviews, quizzes and celebrity interviews to name just a few.
To create the new title, Fiona Connolly, Associate Publisher and Editor-in-Chief of Woman’s Day, travelled across Australia to metro and regional locations to uncover exactly what Australian women are looking for when unwinding with their favourite magazine.
“We visited different areas of the country, including rural areas, to ensure It’s Your Day has something for everyone. I met with women from vastly different walks of life, but what connected them all was a deep love for magazines. They love the much-needed “me-time” that magazines offer. They want easy reads with content that makes them “feel good”, said Fiona.
“Our readers are at the heart of our brand and we value their opinions. Real women feature heavily throughout the storylines and we have included a Reader Feedback section, so we can continue to build our community.”
The first issue of It’s Your Day features real-life stories from some of Australia’s favourite personalities and unsung heroes, including a special feature on the friendship between Barry Duboi and Amanda Keller, and an in-depth story on the birth of Aussie Helpers, a not for profit organisation that helps 1000’s of farmers doing it tough across Australia everyday.
Nostalgic references come through, such as updating them on their favourite TV stars from the 70s, 80s and 90s, and there are great tips and advice throughout the magazine. This includes a finance feature, as part of Bauer Media’s Financially Fit Females initiative, which offers a guide on what to ask a financial adviser and what to expect from a consultation.
Fiona concludes, “Bauer Media has recently launched a new insights piece, Defiant, that shows there has never been a more exciting time to be a woman in your fifties. These women are defying traditional expectations and this new brand caters exactly to this audience. It is important for us to make women over fifty feel heard and seen through accurate representation of who they are – optimistic, involved, and venturesome.”
Bauer Media will be supporting It’s Your Day with a half a million dollar print, TV and digital campaign.
The magazine will be available from newsstands on Thursday, 13 June for $5.99.