Bauer Media magazine brands deliver strong cross platform readership growth

Posted 10 November 2017 in Announcement


Bauer Media leads readership in the categories Australians care about the most – entertainment, fashion, homes and auto – according to the latest Roy Morgan Readership Survey for the 12 months ending September, 2017.

Bauer Media has delivered strong results over the past 12 months with cross platform growth recorded for Elle, Australia’s fastest growing women’s magazines, Harper’s BAZAAR, NW and more.

Bauer’s Media’s women’s entertainment and lifestyle brands continue to deliver powerful female audiences with one issue of Woman’s Day combined with The Australian Women’s Weekly reaching 2 million women, more than the number of people that watched The Bachelorette finale this year,

Commenting on the results, Bauer Media CEO Paul Dykzeul said, “These kind of figures are testament to the power of publishing. Our brands continue to grow across platforms in the categories that count to Australians. Furthermore, Bauer Media has a uniquely captive audience in today’s attention poor economy; with the average magazine customer spending more than one hour with our brands.  We’re looking forward to a big and bold 2018, delighting our readers and delivering further great results..”

With a market share of 33.5%, Bauer is the number one publisher in Australia by far with 1.5 times the readership of its nearest competitor.

Brands across a variety of categories delivered strong growth. Fashion title ELLE led the charge, achieving a massive 22% increase in print readership and 44% cross-platform growth. Whilst other standouts include NW (15.8%), Street Machine (10.2%) and Recipes+ (6.9%) also showing impressive growth.

The Australian Women’s Weekly leads the major women’s category commanding an audience of 2.3 million readers cross-platform, and Woman’s Day is the #1 mass weekly brand with 1.5 million readers cross-platform.