belle

Each issue of Belle is a global style and design journey featuring a stunning line-up of Australian and international homes, the latest trends in interior design, art, and architecture, and provides a uniquely Australian perspective for readers with an appreciation of everyday luxury.

Magazine Readers
Digital Audience
Social Connections
Editor

Gavin Kirk

Belle takes readers inside the world’s most beautiful and dynamic interiors and presents cutting-edge looks and covetable objects for the home through outstanding photography and original design.

About the Audience

*Print & Cross Platform - Source: Roy Morgan, September 2019
*Digital - Source: Nielsen Digital Content Ratings, October 2019. People 2+

Partnership

The Luxe Files

Belle invites you to partner with us at a Luxe Files event. This is an opportunity to position your brand in front of an engaged, affluent audience interested in art, design, trends and creativity.

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Special Edition

ArtStart 2020 Event Partnership

BELLE is passionate about art and recognising and supporting young Australian talent. Now in its 6th year, ARTSTART is BELLE’s annual art prize which provides the prefect platform for unique and upcoming talent.

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UNDERSTANDING THE BELLE READER

AN URBAN SOPHISTICATE

With an average age of 45, she lives with her partner and teen kids, or no kids, in an urban area, most likely in a house but with a high skew to terrace living with almost 1 in 10 in a terrace or townhouse

UNDERSTANDING THE BELLE READER

SHE IS DESIGN DRIVER

This reader is twice as likely as the average person to have visited a home interiors store in the last 3 months. Design is a passion and for many, also a profession. This reader is attracted to brands and happily admits that they were ‘born to shop’ (36% v 13% of the population) and will buy a product because of the label.

UNDERSTANDING THE BELLE READER

SHE IS INNOVATION SEEKING

Using Belle as a ‘forecaster’ these are people who enjoy innovative ideas and inspiration and look to Belle to bring this content to them in a quality, trusted format. She is a creative inspiration seeker, who loves a surprising feature, a clash of colour or a new way to view and interpret her spaces.

UNDERSTANDING THE BELLE READER

SHE IS A SOCIAL CREATURE

She loves to eat out, entertain and be with a crowd. She lives a full and busy life and almost 1 in 2 believe that a full social life is something of importance (idx. 161). Her urban living allows her to have a social life on her doorstep and she makes the most of this to fill her need to connect with the people and experiences around her.

UNDERSTANDING THE BELLE READER

SHE IS HEAVILY INVESTED

She is a well-educated, full-time worker with a high disposable income and discretionary spending habits. With an average investment portfolio over $400K, she holds more than twice as much wealth as the average Australian woman.

Brand Overview
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