Girlfriend is the #1 brand for Gen Z girls. Girlfriend empowers the next generation of females to feel amazing in their own skin and confident to smash their goals.
The only dedicated brand for the next generation of females.
Girlfriend provides the support and practical tools for girls to go after their bright futures.
With a range of self-accepting, encouraging content, Girlfriend guides and inspires its growing audience on a wide range of issues including careers and guidance, body-image and self-esteem, female empowerment and entrepreneurship.
We serve content that's ultra-relevant to her experiences, when and where she consumes it. Girlfriend's Gen Z female audience are fun, intelligent and ambitious.
*Print & Cross Platform - Source: Roy Morgan, December 2019
*Digital - Source: Nielsen Digital Content Ratings, March 2020 People 2+
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, April 2020
Gen Z are highly creative, connected, diverse, open-minded and seek authenticity. But beneath this, what do they think, feel and aspire to?
Bauer Media’s newest tentpole research, OFFSCRIPT, uncovers the emotional signature of Gen Z using a combination of artificial intelligence and semiotics.
Register your interest to learn about the key scripts for brands looking to connect with Gen Z.