Gourmet Traveller is a trusted source and authority for the best in food, wine and travel. It delivers unique content, escapism and exclusive access to enrich, entertain and inspire the consumer, the Gourmet Traveller.
Australian Gourmet Traveller is one of the country’s most iconic voices in food and travel, bringing the latest news and trends to life through quality journalism, enticing recipes and evocative photography. Our readers rely on us to entertain, inspire and inform them with the best in cooking, dining, travelling and shopping.
*Print & Cross Platform - Source: Roy Morgan, September 2019
*Digital - Source: Nielsen Digital Content Ratings, December 2019. People 2+
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, January 2020
With an average age of 52, she (80% of buyers are women) is most likely living in a home with her partner and no children (they’ve left home, or are soon to). From street food to fine dining, she reads Gourmet to stay ahead of the trends in food, travel and dining.
Whether for business or leisure, in real life or online, she is a traveller. She enjoys weekends away, and is a trusted adviser to others in regards to holidays and hotels, often booking for her friends and family too. She prefers a holiday that leaves her room for serendipity and exploration – she wants to explore, experience and live like a local where ever she goes.
She is the first to try the latest new restaurants and dines out at least weekly. She is a lover of wine with her meals and enjoys going to the theatre, opera and ballet, followed or preceded, naturally, by a dining experience.
She loves grocery shopping. She shops from a range of retailers and multiple times a week. She is the first to try new flavours, tends not to buy the same food products each week and loves to have a well stocked pantry. Brands and ingredients are an essential part of the provenance story and when she orders a drink at a bar she is significantly more likely than the average person to order her drink by brand.
With one in two Gourmet readers having a university degree (idx 150), success is important to her, and she considers herself an intellectual. She reads the business section of newspapers and is more likely to be on Linkedin. All of which is reflected in her higher than average income, strong AB profile and status as a ‘big spender’ of discretionary income.
With a highly metro based audience (77% of readers compared to 65% of population), she places a high degree of value on education, charity and indigenous culture. The reader is twice as likely to be classified as ‘Socially Aware’ – someone with a keen interest in new ideas and information, idealistic and with a strong sense of social responsibility.