We like to say our reader is a well-dressed woman with a well-dressed mind. She considers us an authority on luxury fashion, but she also wants her finger on the pulse when it comes to the intriguing people in its orbit, wellness and beauty trends, culture and travel. Our print edition is published 10 times a year and is a leading premium fashion magazine in Australia, boasting readers with the highest average personal income for full-time workers within the Women’s Lifestyle & Fashion category. At BAZAAR we pride ourselves on informing readers about the most beautiful, cove table and relevant ready-to-wear, accessories and jewels, while respecting the fact that our readers are some of the savviest and most stylish women in the country, with a strong sense of their personal taste.
As the arbiter of trends and an authoritative voice in fashion now in its 21st year, Harper’s BAZAAR Australia is the leader in the business of creating desire.
Every image, every sentence, every second of video content, every social-media post, every event … everything we do is created and curated to ignite an emotional response and allow our readers to lose themselves in a world of luxury.
The reader is seduced by what she sees because our editors have an in-depth understanding that she doesn’t just invest in products — she invests in things that fulfil her emotional needs. Lavish, relevant and thought-provoking ...
Harper’s BAZAAR influences the influencer.
*Print & Cross Platform - Source: Roy Morgan, September 2019
*Digital - Source: Nielsen Digital Content Ratings, December 2019. People 2+
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, January 2020
A lover of beauty and elegance in all things in life, the BAZAAR woman has the means to pursue her vision. She seeks beauty both inside and out; a balance between clear ambition and personal wellness, and opportunities to both travel the world and entertain and relax at home.
Smart, informed and open-minded, almost a quarter of readers have a post-graduate degree (twice as likely as the average woman). She values education, intelligence and depth of thought in her career and conversations and in the content she consumes. Knowing what is going on in the world is important to her and she likes to keep up with current affairs as well as business and society news.
She believes it is important to have a full social life and she relies heavily on her mobile phone to co-ordinate with others. She is twice as likely as the average woman to experience music concerts, clubs, bars and theatres, and one in two BAZAAR readers have hosted a dinner party in the past four weeks (idx 196)
Her life is one of varied cultures, with only one in two readers Australian-born (compared to 73% of the population). 17% were born in China, which is a higher percentage than any other fashion magazine, while a remarkable 40% speak a language other than English at home, compared to 19% of Australian women. Her multicultural makeup means she is open to products, experiences and stories from across the globe.
Whether for business or leisure, in real life or online, she is a traveller. She is more than twice as likely as the average woman to have travelled by air in the past four weeks, with 56% travelling for leisure and 17% for business. She shops the world but only buys from brands she knows, as 9 in 10 have purchased online in the past four weeks.