SYRUP is a fashion, beauty and culture brand that speaks to people 16-22 years on their level, on topics that matter to them. Our audience are discovering who they are (and all the trends, fads and existential questions that come along with that discovery). Focusing on eight content pillars; fashion, beauty, news and politics, entertainment, self-care, love and sex, future focus and real life, SYRUP connects and creates conversation with them and between them. Intertwining with SYRUP’s unique narrative with a seamless brand integration across website, social and video content, allows brands to step out from behind the curtain to create and innovate.
With its strong voice and energetic approach to content, SYRUP is forging brand new pathways for an incredibly individual and influential generation, defined by their drive for progression and gift for connection. SYRUP is the platform I always wished I had when I was 16, 18 and 21. A diverse platform for a diverse set of voices, empowered to say the things we’ve always needed to hear.
Gen Z are highly creative, connected, diverse, open-minded and seek authenticity. But beneath this, what do they think, feel and aspire to?
Bauer Media’s newest tentpole research, OFFSCRIPT, uncovers the emotional signature of Gen Z using a combination of artificial intelligence and semiotics.
Register your interest to learn about the key scripts for brands looking to connect with Gen Z.