Wheels has been at the forefront of Australian motoring media since 1953, creating quality, credible content that consumers trust. Wheels practically invented the modern-day comparison test, helped define automotive road testing, and established the world’s longest continuously-running Car of the Year award. Wheels takes its readers behind the scenes of the automotive industry, delivering unparalleled access and insights to the designers, engineers, and CEOs who make cars tick. Wheels, entertaining, informing and influencing Aussie motorists, since 1953.
For over 64 years, Wheels has been at the forefront of Australian motoring media, creating quality, credible content that consumers trust both in print and the digital sphere. An innovator from the start, Wheels practically invented the modern day comparison test, helped define automotive road testing as we know it, and established the world’s longest continuously running new car award, Wheels Car of the Year.
*Print & Cross Platform - Source: Roy Morgan, December 2019
*Digital - Source: Nielsen Digital Content Ratings, March 2020 People 2+
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, April 2020
Wheels Annual Tyre Test are a prime example of Wheels’ ability to provide exhaustive and objective testing that can save readers money.
Held at Sydney Motorsport Park and conducted by a professional driver, the test runs tyres from a wide range of brands through tightly controlled exercises to access everything from stopping distances, to wet and dry performance, and grip and dynamic ability.