"Cutting through Christmas clutter"
The Body Shop wanted to stand-out among the Christmas Gift clutter and needed a campaign that could drive awareness of its positioning as an all-encompassing gift destination.
Through its stable of magazine brands, Bauer Media has major influence during the Christmas gifting period as well as audiences who are passionate about Christmas content. Bauer knows how to turn Christmas gifting decision makers into buyers.
Bauer research found 49% of Australian women buy beauty products as gifts for Christmas, but are time poor and are looking for a one stop destination for all of their Christmas buying needs.
Bauer needed to put The Body Shop at the top of consumer’s consideration set during the Christmas period, driving traffic into stores by directly engaging the Bauer audience with unique and exclusive beauty offers.
24 Wild Days of Christmas provided unique and engaging opportunities for consumers. The campaign leveraged Bauer’s trusted and credible editorial voice with a bespoke interactive advent calendar that gave away daily prizes and vouchers to claim in-store.
The bespoke 24-day advent calendar was built for desktop and mobile and called on native and social content to drive traffic to the execution.