The H&M campaign was created as a companion piece for their global
#LADYLIKE creative.

The Campaign

The campaign ran in ELLE and featured three Australian women who have achieved great things by being strong, empowered and everything else it means to be a woman. Portraits were taken of the three talent wearing H&Ms Autumn collection.

H&M & ELLE Inspires

The campaign was first rolled out over social using these images to call to consumers to attend a H&M | ELLE Inspires event where four female panelists - Margaret Zhang,
Lucy Feagins, Katherine Sabbath and
Amanda Bisk - talked with ELLE editor
Justine Cullen