The H&M campaign was created as a companion piece for their global
The campaign ran in ELLE and featured three Australian women who have achieved great things by being strong, empowered and everything else it means to be a woman. Portraits were taken of the three talent wearing H&Ms Autumn collection.
The campaign was first rolled out over social using these images to call to consumers to attend a H&M | ELLE Inspires event where four female panelists - Margaret Zhang,
Lucy Feagins, Katherine Sabbath and
Amanda Bisk - talked with ELLE editor