In March 2017 Priceline Pharmacy celebrated beauty with the Beauty Festival as part of its official sponsorship with the Virgin Australia Fashion Festival.
Priceline worked with Bauer Media to produce a 68-page beauty booklet to align Bauer brands, Priceline Pharmacy ambassadors and suppliers. The booklet produced features, 10 on-trend beauty looks created by leading make-up artist, Rae Morris and hair stylist Kenneth Stoddard.
The full booklet ran on COSMOPOLITAN and THE AUSTRALIAN WOMEN’S WEEKLY with a mini magazine running in ELLE and SHOP TIL YOU DROP. A false cover execution ran on the COSMOPOLITAN issue.
The content was also used for point of sale at Priceline Pharmacies.