Posted 16 October 2017 in Press Release
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The most eligible man working in media, marketing and advertising was revealed today when COSMOPOLITAN named Stephen O’Shea, Ecosystem Planning Manager – Carat Sydney as the 2018 Media Bachelor of the Year.
More than 2500 people voted online for their favourite contestant and Bauer Media General Manager Fashion, Luxury and Homes Fiorella Di Santo said this year saw some hot competition.
“Every year we’re on the hunt for a bachelor who’s making an impact in his area of the media industry… and looks good doing it. We had a great calibre of contestants this year but ultimately Stephen O’Shea was voted 2018’s most eligible media Bachelor,” she said.
“Not only is Stephen good looking, he’s got a great sense of humour too. The self-confessed Daniel Radcliffe lookalike is a big romantic, making him a perfect addition to our Top 30 bachelors.”
On being named winner, Stephen O’Shea said “Well, to say I’m shocked is an understatement… A big thanks to everyone who voted for me, I’m incredibly humbled. I’m very much looking forward to meeting the rest of the Bachelor Top 30.
COSMOPOLITAN partnered with Tinder, the world’s most popular app for meeting new people, for the second year running. This year also saw some exciting partnerships with companies such as Contiki and Novo shoes.
“This competition offers brands a highly integrated multimedia campaign across print, digital, social and event platforms. Advertisers see this as a fantastic opportunity and have been very keen to take part,” said Di Santo.
The ultimate winner will be announced at the annual Cosmo Tinder Bachelor of the Year party in March 2018.
“COSMOPOLITAN is known for being all about women, and this a way for men to get first-hand experience on how we engage female audiences. We’ve had great feedback from the guys who have taken part in the campaign and it’s focus on celebrating the contribution that men are making to media in Australia,” she said.