Bauer Media announces new executive team

Posted 15 September 2017 in Announcement

Bauer Media has today announced its executive team line up in Australia and New Zealand, following the appointment of Paul Dykzeul to Australasia CEO in June of this year.

Dykzeul said: “I’m incredibly proud of the calibre of the senior teams on both sides of the Tasman and pleased to announce that the new executive team line up for Australia is made up of internal appointments recognising our best and most highly talented people. Bauer Media is committed to nurturing talent at all levels of our organisation and this senior group will work with their teams to strengthen our business for the future.”

The Bauer Media Australia executive team line up includes reappointments and expanded roles with new responsibilities.

Bauer Media Australia Executive Team

  • Jayne Ferguson remains in her role as General Manager Publishing where she will continue to set the strategic direction for the company across the Bauer Media’s lifestyle and celebrity categories. She will be responsible for 11 brands, including iconic titles such as Australian Women’s Weekly, Woman’s Day and TV Week.
  • Fiorella Di Santo has been appointed to General Manager Publishing and will be responsible for Bauer Media’s fashion, luxury, food and home categories. She takes on the role from her previous position as Sales Director where she spearheaded a number of strategic changes, including the integration of the print and digital advertising sales teams.
  • Christian Fricke will continue in his role as Managing Director Bauer Xcel, where he is focused on growing and strengthening Bauer Media’s digital platforms, including Beauty Heaven and the To Love Network. He will also lead Bauer Labs – the company’s creative platform.
  • Andrew Stedwell continues in his role as Chief Financial Officer but adds distribution, retail and circulation to his responsibilities. This remit also includes Bauer Media’s specialist titles.
  • Paul Gardiner has been promoted to Commercial Director Australia from his current position as Commercial Director New Zealand. He will lead advertising sales and creative services in the Australian market, after leading a successful magazine and digital sales team in New Zealand.
  • John Hanna continues in his role as Chief Information Officer, adding production, building and photo studios to his current responsibilities.
  • Kelly Young remains in her role as Director, People and Culture, where she will continue to build talent for the future through further training and investment in talent development.
  • Adrian Goss continues in his role as Legal Counsel, which is now part of the executive team
  • Terry Williams-King continues in his role as Group General Manager, Trader, as recently announced.

Executive team members will report directly to Dykzeul who will also have two non-executive direct reports:

  • Jo Runciman remains in her role as Publisher for books, food studio and parenting, and will add Weight Watchers to her remit.
  • Cornelia Schulze continues in her role as General Manager Publisher, with a focus on global leveraging for the group.

Eugene Varricchio, Director of Operations and General Manager of BauerWorks, will be leaving Bauer Media at the end of September. He has led the recent growth of BauerWorks, the custom publishing arm of the business, which will now be integrated into various parts of the Bauer Media business. He also spearheaded the outsourcing of the Bauer Media logistics model, as a key efficiency driving initiative.

“I’m proud to have had the opportunity to be part of the executive team and help build and transition Bauer Media over the years.” said Varricchio. “I achieved the goals that we set and now is the perfect time to take on a new challenge.”

All changes to the executive team line up will be effective from the first week of October.

Dykzeul said Bauer Media is facing a number of significant opportunities and challenges that will be countered by a business that continues to change, evolve and drive more efficient and creative ways of working.

“We have a fantastic business. Bauer Media’s magazine titles are some of the most iconic media brands in the country, which have been engaging readers for generations. We sell a lot of magazines week after week, reaching more than 85 per cent of Australian women. Our readers pay for our content at a time when they can access a vast amount of media for free.

“That means they recognise that they get quality editorial content in our magazines. This is complimented by our growing digital presence which enables us to provide strong editorial content to readers across a large number of platforms. This also allows us to deliver an integrated solution to our advertisers who recognise and want to align with our quality audiences.”

Dykzeul said his executive team will enable the change that is needed to compete in the future. He added that the company needs to get better at challenging the existing magazine model and find new ideas and strategies to grow.

“As an organisation, we need to be nimble in order to keep up with the rapid pace of change across the media industry. We are creating an environment where new ideas generated from all corners of the business can be brought to life.”

Bauer Media will be driving this through its Bauer Labs. This creative platform will spearhead the company’s focus on creativity, innovation, partnerships and new product development.

Dykzeul concludes, “I believe there’s a fabulous future for the Bauer Media business and the people within it.”