INSIGHTS

Bauer Media influences the high spending category opinion leaders. From trialists and early adopters, to household decision makers and category big spenders, our audiences drive the decisions for their household. Discover who makes up Bauer’s engaged and influential multiplatform audiences.

Defiant

Bauer Media’s latest research “Defiant” reveals the mindset of a joyful generation, defying traditional expectations. A new cohort of women buying 47% of everything! We’ve delved into her aspirations, her values, and why ads are invisible to her.

Discover our findings

Luxury Trend Forecast

Bauer Media partnered with London’s The Future Laboratory, a trend forecaster, to understand the future of luxury globally and locally – the dynamics of key consumer groups and the trends they drive.

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