INSIGHTS

Bauer Media influences the high spending category opinion leaders. From trialists and early adopters, to household decision makers and category big spenders, our audiences drive the decisions for their household. Discover who makes up Bauer’s engaged and influential multiplatform audiences.

OFFSCRIPT

We have uncovered the emotional signature of Gen Z - and you really need to see it. With this ground-breaking AI research, we uncovered the scripts which resonate with Gen Z – from people, tone, imagery and content. This playbook is essential for brands who want to understand the key signatures, in order to genuinely connect with Gen Z.

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HERpulse 4.0

What women are thinking and feeling in a COVID-19 world? Bauer Media’s research team launched another HERpulse study (4.0) in May to get an ongoing read of how our audience is feeling during this time. These insights will help keep our commercial partners informed as audience behaviour and priorities shift.

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Defiant

Bauer Media’s latest research “Defiant” reveals the mindset of a joyful generation, defying traditional expectations. A new cohort of women buying 47% of everything! We’ve delved into her aspirations, her values, and why ads are invisible to her.

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Luxury Trend Forecast

Bauer Media partnered with London’s The Future Laboratory, a trend forecaster, to understand the future of luxury globally and locally – the dynamics of key consumer groups and the trends they drive.

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