To create customers, brands need to move people through the consumer journey from Awareness to Action. Because of this, campaigns are often designed with a set of touchpoints, each playing a different role in pulling people along this journey. Conducted by the independent research company, Fiftyfive5, this 2017 study analysed 24 campaigns across a range of categories to quantify the value magazine brands adds to other media.
We can help you be found and known. We can help people discover who you are and what you offer
We can help people to believe in and respond better to who you are and what you offer.
We can help people to explore, engage, shop & re-shop your offer
We can bring positive word of mouth to life.