Bauer Media brands have a unique ability to affect the attitudes and behaviour of Australians – creating customers for our advertisers. Through our deeply trusted brands we have an intimate, authentic and credible relationship with our audience driving influence. Our audience are vocal early adopters and influencers within their friendship group. They are valuable consumers – our audience spend more on their passions and place more importance on their brand choices. Its Bauer's Art of Influence - the power to create customers.
22% uplift in brand trust
55% uplift in brand favourability
29% uplift in likelihood to buy
Our editors and experts have an intimate, authentic and credible relationship and understand how to resonate with their audience.
We have over 11M social connections and our audiences are responsive.
Magazine readers are vocal about their purchases – they are more likely to post on social media (+38%) and tell others about new brands (+17%) * Source: mpa passion study
They are the opinion leaders amongst their friends.
Magazine readers spend 29% more on their interests than the average Australian
*Source: MPA passion study
Magazine readers 19% more likely to agree: “The brands I choose are important to me as I believe they say a lot about me”
Source: MPA Passion Study