Bauer Media partners directly with brands through the dedicated full-service content marketing agency Bauer Works. Based in Australia, Bauer Works uses audience-building expertise and value-rich content systems to connect brands with their audiences in purposeful and relevant ways. The Bauer Works operating model aligns with the global trend of audiences migrating to mobile.
Bauer Works helped Dubai Tourism to deliver multi-screen, multi-market content around the globe by extending the reach of the Dubai brand and deepening the experience into key global markets. Bauer Works work for Dubai Tourism demonstrates how well researched content that aligns to key brand pillars can ensure a high-degree of credibility. By matching stories to audience needs, market by market, and delivering tactical and brand support campaigns, Bauer Works enabled audiences to unearth new experiences.
Bauer Works positioned Telstra as a technology thought-leader through content that builds business aspirations, community and fulfills the needs of small and medium business across Australia. A balanced program of content that supports the customer journey on any channel generated more leads at the top of the funnel right through to conversion and loyalty for the telco.Get in touch
Since 2009, Bauer Works business has supporting the development and production of Weight Watchers cookbooks, magazines and print materials for the brand’s members. Adopting a holistic approach to content and audience engagement right across its business, Bauer Works delivers quality content and smart digital innovation on a cost-effective basis that has been utilised by the brand all around the world.get in touch