Bauer helps advertisers to create summer customers by tapping into the mindset of Australian consumers. Over summer, Bauer reaches 7.5 million engaged women with relevant content, on the right format, in a way that resonates. With consumers, happy, engaged and optimistic, Bauer Media's summer advertising solutions create customers.
The Australian summer is a time of increased connection with friends and family and a season that offers the opportunity to relax, unplug, reflect and plan.
Media consumption naturally shifts with this seasonal change in pace and some channels experiences a decline in their natural audience levels. The inspiration and guidance provided by our brands is more relevant than ever, with consumers buying more magazines in summer months (sales up 14% in January).
The promise of a new year bring increased appetite for information and inspiration around a wide variety of topics such as careers, weight loss, school lunches, career, finance and holidays.
The personal lens that is applied to this search varies greatly. Magazine brands provide expertly crafted, original content that is tailored to each brand's specific audience interests.
This relevance results in more attention for the advertiser and a willingness to connect positively impacting attitudes and behaviour.