IP and licensing partnerships

Bauer Media partners with like-minded brands to create brand-led experiences and products that drive inspiration, engagement and influence across a range of touchpoints. Partnership opportunities are limited only by the imagination.

Buy-In

Activation

Gourmet Traveller and APT

Gourmet Traveller and travel company APT have created a series of co-branded luxury European cruises. Kicking off in February 2018, six exclusive cruises will take Gourmet Traveller readers far and wide delivering exceptional service, fine dining and a first-class travel experience.

Weight Watchers and Goodman Fielder's Tip Top

Bauer brought Weight Watchers and Goodman-Fielder’s Tip Top together to create a specially produced bread product for the health conscious, marketed extensively through Bauer’s Weight Watchers magazine.


Real Living and Freedom Furniture

The Real Living homewares range came about through a partnership with Freedom Furniture. The range included bedding, lighting and home furnishings and was stocked in Freedom stores nationally making for the ultimate brand extension for Real Living.

Get in touch

Email: advertising@bauer-media.com.au