DIGITAL ADVERTISING SOLUTIONS

Bauer Media’s digital solutions connect advertisers with engaged customers through a range of solutions. From standard display and high-impact rich media formats across desktop and mobile platforms, to videos and eDMs, create customers with Bauer’s tried and tested digital advertising offerings.

Awareness

Buy-In

DESKTOP AND MOBILE

Bauer Media offers three tiers of display advertising solutions for advertisers across desktop and mobile, available as Sponsorships or Roadblocks. Bauer’s highest impact solution, Platinum, includes a Wallpaper or InSkin with a Billboard on desktop and a Mobile SuperSkin, along with all other accompanying ad units. The Premium package features Gutters with a Billboard or leaderboard on desktop and a Mobile SuperSkin, while the Classic option consists of standard display formats.


In-image ads

In-image advertising solution GumGum is available across desktop and mobile and allows advertisers to place contextually relevant ad creative over relevant images that appear with in article pages.

 


DYNAMIC SKINS

InSkin is a rich media solution that takes over the outer frame of the page with interactive ad creative. Seamlessly integrated, InSkin ad formats command audience attention without disrupting the user experience or obstructing page content.


PLAYGROUND MOBILE RICH MEDIA

Playground XYZ’s rich media formats offer advertisers an array of high impact canvases to engage audiences on mobile. The Super Skin is an integrated header unit with branded gutters and an expandable content area, Top & Tail is a balanced ad experience that moves with the reader, Video Drive-by is a video unit that seamlessly drives-by under the site header, Hang Time is a page canvas that supports vertical content and Subway, an eye-catching user-controlled storyboard

 

TEADS AND PRE-ROLLS

A range of digital video ad options are available across the Bauer Media websites including pre-rolls, in-stream videos that play at the start of video content and Teads, an outstream video solution that sits within premium editorial content and runs across all devices.


CELTRA MOBILE RICH MEDIA

Celtra offers a simple creative platform that allows for the easy production of high impact mobile ads. The Reveal format captures attention without being intrusive, unfolding to “reveal” the advertiser’s message.. The Miniscroller captures audience attention by revealing more content as the reader scrolls while the Interscroller is an in-line ad format that gradually brings content into view snapping to takeover the screen when 85% of the ad is viewable.

 


HOMEPAGE MASTHEAD & NAV BAR INTEGRATION

Increase your brand awareness or promote a new product with a high impact custom integration on the homepage masthead and nav bar of Bauer Media’s premium websites. Align your message with Bauer’s leading website brands by integrating your logo with background images, colours or graphics across the top of the page.

Get in touch

Email: advertising@bauer-media.com.au