DIGITAL AUDIENCE BEHAVIOUR SEGMENTS

Bauer Media can connect advertisers with customers anywhere, anytime on any device. By observing behavioural patterns across the Bauer Media network, key audience behaviour segments have been identified giving advertisers to ability to convert customers with contextually relevant offers in the right place at the right time.

Awareness

Understanding

Buy-In

BEAUTY ADDICTS, FASHION FORWARD & BRIDES TO BE

Beauty addicts are always on the prowl for the next ‘it’ product, styling trick or skincare regime to help them look and feel their best.

Fashion forwards have a deep relationship with the latest styles and accessories, influencing their friends and social media followers.

Brides to be are continually searching for the latest wedding styles, inspiration, tips and tricks to make their big day memorable.

Parents, Busy Mums and Bargain Hunters

Parents looking for support and information that will ensure they are making the best possible decisions when it comes to caring for their young families.

Busy mums love nothing more than surrounding themselves with products and brands that help and make their day easier.

Bargain hunters with a fixed budget, this audience wants real value for money and will switch brands if they find a better deal.




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Pure Luxury, Travel Lovers, House Proud, Career & Finance

Pure luxurians value their lifestyle, they always seek out the finer things to make life more pleasurable and comfortable.

Travel lovers are always searching for the latest hotspot, travel offers and holiday experiences to embark on their next adventure.

Career & finance seekers are driven by success, they surround themselves with products and services that will improve their finances and career status.

House Prouds are constantly scouting for products and services that will help make their house a home.

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Food Lovers, Entertainment and Health & Wellbeing

Food lovers are always in the know of what’s on trend when it comes to putting food on the table, they are eager to try new and exciting recipes, products and techniques.

Entertainment seekers are driven by the latest gossip, news and paparazzi snaps. they are on the lookout for what celebrity-endorsed products they should be trying next.

Health and well-being enthusiasts searching for the latest in health and fitness, recipes products and workout routines that will help them achieve a better quality of life.

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Email: advertising@bauer-media.com.au