DIGITAL MOTHER'S DAY GIFT GUIDES

Whether they are looking for gift inspiration to express their gratitude to the motherly figures in their lives, hints to send their families or treating themselves, Australian women will be turning to the trusted editorial from Bauer Media’s premium websites for a guide to the best gifts this Mother’s Day.

Throughout May, Harper’s BAZAAR, ELLE, Cosmopolitan, Now to Love and Homes to Love will feature integrated Mother’s Day Gift Guides. Promoting products as gift ideas and driving purchase with ‘click to buy’ links, the Mother’s Day Gift Guides will showcase gift ideas across a variety of categories including Style, Beauty, Lifestyle, Experiences and Home.

Align your brand with our exclusive Mother’s Day Gift Guide opportunities to create customers for your products, this key retail period.

Awareness

Understanding

Buy-In

Activation

$2 BILLION SPENT ON AUSTRALIAN MUMS EACH YEAR

Mother’s Day is one of the biggest retail periods of the year, with Australians spending close to $2 billion dollars on this special occasion alone.

Fashion, jewellery, confectionary, online gift and experience retailers as well as florists and restaurants receive the most engagement for Mother’s Day.

Source: Australian Retailers Association, “Retailers Ready To Spoil Mums This Mother’s Day”, 15 May 2017.