Fuelling Australia’s passion for travel

Magazine brands offer the most effective channel when it comes to inspiring and informing consumers about their next holiday. And our digital brands offer our audience the opportunity to explore deeper, build an itinerary and book a holiday. Discover a range of travel solutions below, or get in touch to find out more.

Awareness

Understanding

Buy-In

Activation

Advocacy

TELLING AN AUTHENTIC STORY

Wellington, NZ

WREDA asked Bauer to promote Wellington NZ as the go-to destination for a culture-filled weekend. Bauer created a content series housed in a digital immersive visual story. The content series highlighted hidden gems and activities unique to Wellington.

Seeing a dream worth pursuing

Destination Canada

Destination Canada turned to Bauer to help shift the 55+ audience to active consideration to planning a holiday. Using Canadian ambassadors and Australian influencers we gave people insider advice and guides through the voice of the brands they trust.

DRIVING ACTION AND ADVOCACY

Flipbooks

60% of readers take action after reading advertising content on the back cover.
Flipbooks are a very effective print product and one that sees some of the highest campaign recall figures. They drive action and talkability because of the deeper content offering. This Cruising Special featured on the flip of the June Women's Weekly reached almost 1.5 million Australians.

PROVIDING AUTHORITY AND CREDIBILITY

APT

APT tasked Bauer to elevate their positioning in the cruising category. Bauer leveraged the credentials and influence of brands including Gourmet Traveller and the Australian Women's Weekly to drive conversationn. The content rolled out as a series of sold-out events featuring inspiration and information about the APT tours and experiences.

CREATING ATTENTION THROUGH OUR BRANDS AND TALENT

MAZDA called on Bauer to position the Mazda CX-5 as a cut above the rest. To achieve this, Bauer created a compelling content series leveraging influential industry talent and friends of Gourmet Traveller.

HELPING PEOPLE DISCOVER YOU AND HOW SPECIAL YOU ARE

Travel Associates

To increase their brand awareness and positioning as luxury travel specialists. Bauer created immersive print and digital executions, for Travel Associates that alignied with their TV campaign. The campaign delivered a 53% increase in brand recognition over the 7 month period and an audience who were 43% more likely to consider Travel Associates for their next trip.