Reach an audience that is positively consuming with high attention via Bauer‘s highly integrated native content solutions. Bauer’s audience expects and welcomes ad content that is relevant to them increasing their desire to participate and purchase. Bauer’s branded content solutions are produced in-house by commercially-led editorial teams who write audience-first content that appears in the native brand environment.
Whether it’s housed on one of Bauer’s premium digital brands such as Gourmet Traveller, Elle, Cosmopolitan, Bazaar and Dolly, or across the Now to Love, Food to Love and Homes to Love networks, advertisers are positioned in a highly relevant and contextual environment with Bauer native content solutions.
Bauer has more than 80 years experience telling stories that engage and influence. Advertisers can put that to work for their brand with short and long-form native content that is highly engaging. Bauer’s specialised written content offers a range of integration options including interactive maps, live data feeds and more.
Access Bauer Media’s editorial prowess and multimedia capabilities via a one-stop studio led by videographers, photographers and developers committed to telling advertiser’s stories. The versatility of native video provides the option to tell a compelling brand story within articles as well as on social media.
Brand-led infographics appear regularly across Bauer’s digital and social channels and make complex information eye catching, shareable and easily digestible. Most importantly, they play a crucial role in the increasingly visual world of brand marketing.
Increase engagement on native articles pages by encouraging audience interaction with Image Sliders. Consisting two overlayed images, article readers can slide back and forth to compare contrasting images such as before and after shots.