Bauer is helping to grow brands through interactive partnerships that create customers. Where others provide exposure, Bauer delivers engaged awareness with bespoke-to-brief initiatives that improve a brand’s chance of getting noticed and being considered.
ELLE Twitter Takeover, an entire issue of the magazine published from Twitter HQ, an Australian media first, put the microblogging platform in front of an all new audience through the trusted and established medium of print.
The product of a content partnership between Australian Women’s Weekly and the Australian Federal Government, Women’s Weekly Breastscreen Awareness raised awareness of the mammogram process as it increased the motivation of women to get a check up driving the media activity for the Government-led initiative.
Woman’s Day Spotlight Craft Month which utilised Facebook Live Streaming attracted audiences for the craft brand of 25,000 each weekend during the month of March.