PODCASTING

According to Nielsen, more than one million Australians download podcasts every month with 25-to-39 year olds most engaged with the medium. As podcast consumption increases, brands can trust in Bauer Media to utilise the platform and reach involved audiences. Advertising options include top and tail as well as midroll mentions in existing podcasts in addition to bespoke custom made podcast projects.


Awareness

Understanding

Trusted Brands

Several of Bauer’s brands produce audio podcasts providing opportunities for advertising integration. Brands include: Now To Love, Homes To Love, Food To Love, Cosmopolitan, ELLE, Harper’s BAZAAR, Dolly, Gourmet Traveller and Australian Geographic.

COSMOPOLITAN ‘THE BUZZ’

A peek into the life of the twenty and thirty-something female with a focus on love, sex and career - what Cosmo does best. Hosted by Cosmo's News & Ent. Editor, Mel Evans, featuring guests from Roxy Jacenko to Georgia Love.

20 min multi-segment Podcast series, delivered fortnightly

GOURMET TRAVELLER ‘SET MENU’

A fortnightly round up of the most interesting characters from the food world. We chat to chefs, cooks, authors, anyone who has something interesting to say about the way we like to eat and drink. Hosted by Gourmet Traveller’s Managing Editor, Pat Nourse & featuring guests such as Mark Best.

20min multi-segment Podcast series, delivered fortnightly

CONTENT-RICH STORYTELLING

Advertisers can engage users with podcasts on all devices as well as increasing time on site by presenting content-rich stories that highlight brand values.

Get in touch

Get in touch

Email: advertising@bauer-media.com.au