Drive purchase with Shoppable images, galleries and videos, Bauer Media’s acquisition-led digital ad product range. Highly interactive and with a seamless user experience, Shoppable ads allow your customers to click ‘hotspots’ on images or on a video to view the product details before being directed to buy from your online store.
Shoppable images are mobile-optimised and appear in native articles, galleries and advertorials. The images include custom shoppable hotspots (marked with ‘+’ symbols), that when clicked, reveal the product name, retail price and link to the client’s website.
Shoppable videos appear in native content or advertorials and feature a CTA in the first five seconds, explaining the shoppable tech. The videos include pulse points throughout to indicate the elements that are shoppable.