Posted 7 February 2019 in Announcement
The Australian Women’s Weekly has taken the title of Australia’s most read paid magazine, as revealed in today’s release of Roy Morgan Readership Survey – December 2018.
In print, the brand recorded a total audience of 1.57million, with a 17% increase in female readers under 40. This sees the iconic magazine brand overtake Better Homes & Gardens to secure the coveted number one spot.
While The Weekly is now the most read magazine in the country, it also recorded a strong cross platform audience of 2.49 million, up 9%.
Australia’s biggest advertisers such as AGL, L’Oreal, Coles, Harvey Norman, Myer and Westpac recognise the value of the Weekly’s deeply engaged female audiences, signing on for ongoing campaigns.
Commenting on the Roy Morgan results, The Australian Women’s Weekly Editor in Chief, Nicole Byers says, “We are thrilled to secure the number one most read magazine position.
Our focus over the past 12 months has been to evolve The Weekly in such a way that we retain our core strengths while attracting and resonating with as many new readers as possible. To be reaching people from such a wide range of demographics is something we’re very proud of, and a testament to that fact that trusted brands and quality content remain strong drawcards for the Australian public.”
The results follow the announcement of The Weekly’s investment into its first feature film, the Helen Reddy biopic, I Am Woman and a series a broader business initiatives to drive a more equal female future.
The Weekly’s digital home, Now To Love, along with sister site, Homes To Love, were another highlight in the Roy Morgan survey. These brand networks drive Bauer Media’s overall cross-platform strength and deliver competitive results for Bauer brands. These titles include Womans Day, NW and OK!, who lead their cross-platform categories, and Belle and Real Living, who achieved notable cross platform increases of 41% and 38% respectively.